Vernacular Type: Tracy, CA

Vernacular Type: Tracy, CA is a visual exploration of everyday typography found throughout the city of Tracy, California. This 24-page booklet captures the eclectic mix of letterforms that shape the city’s visual identity, highlighting the charm and character of locally found type.

The project showcases a diverse range of types—from illuminated electric signs and engraved metal lettering to expressive script fonts and bold Western styles. Each section of the booklet is thematically arranged to reflect different material qualities and typographic traditions, creating a layered and tactile narrative.

More than a typographic catalog, the booklet offers brief historical insights into the origins and significance of select signage and letterforms. By connecting the past to the present, it celebrates Tracy’s evolving urban typography and encourages a deeper appreciation of the city’s visual language.